The Swedish authentic brand has a long and impressive history, but urged to be modernized. We were asked to redesign the range but still keep the origin of the Products. We designed the entire line characterized by the brand archetype. (Höganäs Kruset) and worked with the characteristic details such as the volume marks, the handle and the roustic expression for everyday use. The colour range is inspired by the nature in Skåne, south of Sweden.