Doodle Sofa for Moroso 2013
Doodling is a form of semi-conscious creative expression that often occurs absentmindedly. It serves as both a distraction and a tool believed to aid concentration on concurrent tasks. Front's three members utilized doodles from their design meetings to develop the pattern for the sofa. This decoration emerges as a by-product of the creative process, subtly inscribed onto the folded half-circle form of the sofa.